Don't Call It. Call 'Unnecessary Roughness' instead. Except for the expulsion aspect, it's the same 15 yard penalty and it's not reviewable. Plus, at least the perpatrator gets busted even if it's not targeting. I've seen 3 hits today, so far, and one was very obvious and even had the talking heads commenting.
It won't be long before college ball follows suit. In fact, I heard (wasn't paying attention, so I didn't see them) it a couple of times yesterday and immediately thought: Odd, when's the last time I heard an unnecessary roughness call?