“UofSC” to return to USC

[Caleb Alexander]

USC streamlines logo, introduces new spirit mark

On Oct. 26, the University of South Carolina announced a streamlining of its branding marks, retaining its iconic tree-and-gates as its official academic logo and introducing a new USC spirit mark. The university will sunset the “UofSC” logo mark adopted in 2019. The brand update will take...

www.sc.edu

 

[Caleb Alexander]

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[Stephen Anderson]

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[SmokingAndPoking]

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[Southern Fried Chicken]

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