Been saying for years that South Carolina should try to be the Oregon of the SEC. Auburn sorta does that with their up-tempo style of play, but they are still viewed as more of a traditional team. I think USC could more easily claim that image by going all-in with the up-tempo, no huddle offense, plus the trendy uniforms, mirrored helmets and everything. The Gamecocks need to differentiate themselves from all the traditional bluebloods in the league and be very intentional about being different and trendy. Certain elements are already in place like the totally unique Gamecock mascot, the unique structure of the stadium, newer traditions like Sandstorm, etc. Partner with Under Armor to do exactly what Nike does with Oregon's uniforms. And complete the whole thing by hiring a coach to run 90 plays per game and light up the scoreboard. Do that and suddenly USC becomes cool.
When other programs have built-in advantages with recruiting turf and winning history, you need to be the opposite and find a way to be different, trendy, cool. The formula is there. Both Oregon and Baylor used it to overcome their historical disadvantages, yet no team in the entire Eastern half of the country has replicated it. There are a few that do the uniform thing, but no one that combines it with that style of play.