When this all kicked off ~2012, there was a lot to like about the B1G. It was the best academic conference and they actively cooperate to get grant money. They were also the first adopter of a conference network idea. There was a lot to like. At the time SEC was still best in sports - especially football and baseball, but was pretty average at academics. The SEC was attractive, but the research money wasn't there.
What we didn't like was their offer. It was a junior membership - the deal Nebraska took. The B1G blind-sided us. They made the offer. We expressed reservations about impact on our budget in the first x (truly undefined) years. We thought we were still talking and out of the blue NU joins the BIG. Fast forward 10 years and that hasn't worked out too well for Nebraska and it's worked out very well for Mizzou. Our AD budget was <$59M in 2011 and last year it was $108M. We didn't like getting ditched after playing hard to get, but we ended up in a much better place. 95%+ of Mizzou fans would tell B1G to piss off if they knocked on the door today.
I could see the snob appear of the B1G academics for Texas. What I can't see is how it benefits UT athletics. They don't even share a border with a single B1G state - talk about bad travel. Is it U
In the end, I'll accept Texass into the SEC if the rest of the conference wants them. But the Longhorn needs to come in as a steer.