“The way recruits look at Clemson now is different than it was two years ago,” Scott said.
With that trust comes an understanding that Clemson’s digital staff won’t publish any content that might show the football team or the school in a negative light. Gantt or Hennessy is charged with seeing and approving every piece of content before it’s posted. If Clemson had lost the title game, Gantt said he would have personally posted every item, just to make sure it wouldn’t be perceived negatively.
http://www.sportsbusinessdaily.com/Journal/Issues/2017/01/16/Colleges/Clemson-social.aspx
IMO their social media is killing it by using the easiest method, click bait. For example a headline will read "Possible 8 five star recruits including #1 coming to Clemson"....the operative word being "possible"; who know if anyone actually shows up.
Taking the thread in another direction I feel Clemson is following the Bama, Duke, FSU, UNC route where they are awesome in one single sport, and it shows. Maybe another sport from time to time shows up in a tournament but expectations of those programs low. Meanwhile we are following a UF, OSU, Stanford type model trying be competitive in everything and it sort of shows. There is no right or wrong approach I suppose. As an alum I am proud that we have competitive teams in all sports (more or less); as a fan I would take the trade off in being terrible to average in all other sports (see BAMA) if the reward was a dominant football program.
With that trust comes an understanding that Clemson’s digital staff won’t publish any content that might show the football team or the school in a negative light. Gantt or Hennessy is charged with seeing and approving every piece of content before it’s posted. If Clemson had lost the title game, Gantt said he would have personally posted every item, just to make sure it wouldn’t be perceived negatively.
http://www.sportsbusinessdaily.com/Journal/Issues/2017/01/16/Colleges/Clemson-social.aspx
IMO their social media is killing it by using the easiest method, click bait. For example a headline will read "Possible 8 five star recruits including #1 coming to Clemson"....the operative word being "possible"; who know if anyone actually shows up.
Taking the thread in another direction I feel Clemson is following the Bama, Duke, FSU, UNC route where they are awesome in one single sport, and it shows. Maybe another sport from time to time shows up in a tournament but expectations of those programs low. Meanwhile we are following a UF, OSU, Stanford type model trying be competitive in everything and it sort of shows. There is no right or wrong approach I suppose. As an alum I am proud that we have competitive teams in all sports (more or less); as a fan I would take the trade off in being terrible to average in all other sports (see BAMA) if the reward was a dominant football program.