To add from another review:
While you could compare this directly with Heaven Hill BiB (6 year old) at $12 and say the Evan Williams BiB is younger and more expensive at $15, I would argue that you’re just comparing two bourbons that both offer exceptional value. Despite the lack of an age statement (though a minimum of four years can be inferred from the label), Evan Williams BiB is actually a five year product according to Heaven Hill Brand Ambassador Bernie Lubbers, so really just one year shy of Heaven Hill BiB. The flavor profiles are also different, with Evan Williams BiB trading a bit of Heaven Hill BiB’s balance for some additional character and sweetness. Furthermore, while we know the distribution of Heaven Hill BiB is quite limited outside of Kentucky, Evan Williams BiB is distributed nationwide. As a result, the added cost of a trip to Kentucky to pick up some Heaven Hill BiB (not to mention a few Willetts, some gift shop only releases, every other BiB whiskey known to man, followed by a week of sleeping alone on the couch…) might help justify the $3 price increase you’ll pay for the Evan Williams BiB at your local store.
While there isn’t anything about Evan Williams BiB’s flavor profile that’s necessarily great, there really isn’t anything bad about it either. Tasting it blind, I’d wager most would guess its MSRP to be north of $25. By that measure it’s a tremendous value for only $15.
Full flavored but still smooth, this sweet tasting BiB bourbon won’t wow you, but offers enough versatility to make it a mainstay in any home bar, all for less than $20.
While not exceptional by any means, Evan Williams BiB is an appealing and versatile bourbon with tremendous value. It’s sweet yet assertive flavor profile offers mass appeal with just enough dimension and potency to work any way you like it, from sipping neat to mixing in cocktails and everything in between. With a $15 price tag and national distribution, there’s no reason not to pick up a bottle the next chance you get.