The first poster in the thread was pretty much spot on. And he even dressed up the sports side by giving a tip of the hat to women's basketball and to a lesser degree, women's golf. But to the masses, neither of those really matter. It is all about football and men's basketball. That is where the attention and the money are centered. Win at those two sports and nothing else matters. We all know the administrative, and BOT, issues are a laughing stock. But hey, it is USC. There is a history there that must be upheld. They say a great reward awaits for those that suffer. I now discount that as not applicable when you don't even make a serious attempt to win.