And put the halftime show out there with it. Does anyone really pay attention anymore? I think those are things that no longer really spark interest because of the internet. It's much like parades, award shows and beauty pageants (which I have previously declared to be pointless). These things used to garner so much interest because the general public never got to see celebrities outside of movies, or hot girls from other states, or commercials where companies really tried hard. Now it's all old hat because you see these things daily if you want to. All those things ever had was novelty value (not real entertainment value) - and the novelty is gone.