The 2017 NCAA Women’s National Championship between Mississippi State and South Carolina (April 2, 2017 at 6 p.m. on ESPN) averaged a total live audience (TV + Streaming) of 3,886,000 viewers, a three-year high for the women’s basketball national championship game, which includes a 29% increase from last year’s finale. (Syracuse vs. UConn on Tuesday, April 5).
ESPN’s TV-only audience (3,827,000 viewers) for South Carolina’s 67-55 victory peaked at 5,338,000 viewers as the Gamecocks were closing in on their first women’s basketball national championship (8 p.m. – 8:15 p.m.). As announced yesterday, the game was the most-streamed women’s basketball finale ever, with a streaming average audience of 59,500 viewers and a total of 211,000 viewers watching 8,205,000 minutes.
Women’s Final Four up 18%; Set Streaming Record
Accounting for the semifinals and national championship game, the entire three-game NCAA Women’s Final Four averaged a total live audience of 2,754,000 viewers per game, the most-watched Women’s Final Four since 2014 and up 18% from last year. As previously documented, this year’s event also set a new streaming record. The first semifinal between Stanford vs. South Carolina (March 31 at 7:30 p.m.) delivered a total live audience of 1,518,000 viewers.
Entire NCAA Women’s Championship Sees Audience Growth; Earns Three-Year Hig
ESPN’s TV-only audience (3,827,000 viewers) for South Carolina’s 67-55 victory peaked at 5,338,000 viewers as the Gamecocks were closing in on their first women’s basketball national championship (8 p.m. – 8:15 p.m.). As announced yesterday, the game was the most-streamed women’s basketball finale ever, with a streaming average audience of 59,500 viewers and a total of 211,000 viewers watching 8,205,000 minutes.
Women’s Final Four up 18%; Set Streaming Record
Accounting for the semifinals and national championship game, the entire three-game NCAA Women’s Final Four averaged a total live audience of 2,754,000 viewers per game, the most-watched Women’s Final Four since 2014 and up 18% from last year. As previously documented, this year’s event also set a new streaming record. The first semifinal between Stanford vs. South Carolina (March 31 at 7:30 p.m.) delivered a total live audience of 1,518,000 viewers.
Entire NCAA Women’s Championship Sees Audience Growth; Earns Three-Year Hig
