He's right about making South Carolina "cool." When you're surrounded by traditional bluebloods, many of whom have superior in-state recruiting turf, you have to set the program apart. Spurrier's presence alone helped accomplish that because he was a legend. Lately, Muschamp is trying to do something similar by transitioning to an up-tempo offense and having weekly uniform changes. Rather than being traditional, it may actually help a program like USC to be trendy. I've argued many times that USC should try to be the Oregon of the SEC. Combine that style of offense and trendy uniform design with things that already make USC unique like 2001, Sandstorm, the Cockaboose railroad, the unique stadium lighting towers that make it look like a spaceship, etc. That's how you sell the truly elite recruits on USC instead of Florida, FSU, Georgia, Clemson, Bama, etc.
Meanwhile, I'll concur with BobbyB1975 that Spurrier was the best thing to happen to the Gamecock program and he is often underappreciated on this forum. He elevated the program to a level it had never seen before. He posted three-straight 11-win/top ten season, beat Bama when they were ranked #1, notched numerous wins over Georgia, Florida, and Tennessee, beat Clemson 5 years in a row, and had a #1 NFL draft pick. And, unlike Holtz, the moment he realized it was going in the wrong direction, he stepped aside and let someone else take over.
People claim he "quit" recruiting long before he quit his job, but I don't buy it. His last 3 recruiting classes were ranked 19, 16, and 16. That's not bad at all. A lot of those guys just didn't pan out.