Muschamp has said as much in recent interviews. It is easy to recruit with certain names on your shirt. Walk in any HS in Texas with the Horns on, it is not like walking into Tampa with a Gamecock for sure. We will see what kind of recruiters they really are. This is why I think UGA steps back a bit, I think that Kirby does not know what to do without the best HS player at every position. This is why Spurrier jabbed Saban about winning at Bama and not doing it at a place like South Carolina. Right now, any coach trying to get a kid to Carolina is selling smoke because nobody knows what Muschamp can do with them yet. If he has success on the field, it gets a lot easier. It is a shame Spurrier gave up so much momentum in this regard. Really missed out on the golden years of recruiting with lack of effort when the Cocks were top 5. It is not easy to get that high and when you drop the ball the way Spurrier did, impossible to stay there.
Basically, you have to have a few recruiting success, hit on a QB (check), a few difference makers in defense etc.... until you start winning regularly and get some name recognition back. Until then, you have to get kids to buy the hype. This is why he is recruiting some kids that may or may not get into school, because it helps to build momentum. Same reason it took a couple to commit after he was hired before the majority would jump on.