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OT: Why does ESPN keep showing Cricket scores on bottom line?

The 2003 Cricket World Cup happened while I was a freshman at Georgia Tech (I transferred to USC starting my junior year...long story). The Student Center (GT equivalent of the Russell House) had matches on a giant screen, and there was always a crowd, especially when India was playing.
 
Originally posted by PerchedOnRings:
It has apparently been decided that we shall watch cricket.
Apparently. I realize we're kind of in that dead time for sports after football, before baseball, and before March Madness, but seriously, cricket? Couldn't ESPN cover bowling, billiards, bass fishing, timber sports, or just about any other activity that Americans actually partake in?
 
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