U of SC: Worse Than The Script Lids

[lostcock]

It’s funny when you look up Dr. Pastides on Google, and click on “more people” under the heading you get this. Love Boom and Frank’s expression(s). Looks like the partial cast from a sitcom of America’s craziest most dysfunctional family.

https://g.co/kgs/cLyQCb

 

[Carolina4]

Can’t wait to yell “U of SC, U of SC, U of SC” at games instead of “USC, USC, USC!”

 

[coxman]

Can’t wait to yell “U of SC, U of SC, U of SC” at games instead of “USC, USC, USC!”

We are USC or SC. Tweet that!

 

[martwing]

Oh my god what’s happened to my school?

Napoleon (litttle man) Syndrome. They are trying too hard. Its like they are shooting a shotgun and hope they hit something.

 

[coxman]

The University of South Carolina has a new logo:

https://www.postandcourier.com/news...cle_f0ca4364-1506-11e9-aeb1-cf51a8a6ae7f.html

That has got to be fake news. Surely we don't employ the imbicilic morons that came up with that BS

 

[Gaimcock]

Indiana's flagship university is Indiana University. Although I know many would hate to do it, I think we would be well served from the identity standpoint to become SCU - South Carolina University, or alternatively, The SCU.

In regards to "Re-Branding", that would be the most "positive option" as far as producing a brand design that achieves the elimination of any confusion No Doubt!!

Case in point: WVU

I rest my point right there. =;-p

 

[Plateman]

The University of South Carolina has a new logo:

https://www.postandcourier.com/news...cle_f0ca4364-1506-11e9-aeb1-cf51a8a6ae7f.html

it's like driving down the highway and there is a bad accident on the side of the road blocking traffic. You try to look away but you just can't

 

[FORKCOCK]

Our school reminds me of the TV show Gilligan's Island. Every episode, you just knew they'd screw something up.

 

[Cock-Vader]

Twitter is already rife with So.Cal and Clemson fans mocking this. We have GOT to grow a set and stop trying to placate.

 

[Bongsummers]

$25k is still about $24,995 more than it should’ve been. Regardless, of what the actual cost was...they paid $238k to come up with that crap. That’s the cost. I’d hate to see the ones that didn’t make the cut. Literally must have been USC written in pencil.

I would LOVE to see the itemized invoice on how they spent that 250k.

 

[sclawman77]

Our school reminds me of the TV show Gilligan's Island. Every episode, you just knew they'd screw something up.

Like watching a bad re-run

 

[Forever Fowl]

From what I've read that logo will not be used on anything related to athletics.

Thank goodness!

 

[Legendary Cock]

That has got to be fake news. Surely we don't employ the imbicilic morons that came up with that BS

Apparently we do.

 

[Legendary Cock]

From what I've read that logo will not be used on anything related to athletics.

Thank goodness!

It's still second rate and hideous.

 

[92Pony]

I would LOVE to see the itemized invoice on how they spent that 250k.

My guess:

Outside marketing firm - $48,000
6 new marketing dept employees - 6mo contracts ea - $180,000 ($30k x 6)
6 new iMacs (for above employees) - $10,000

And I'm not sure whether i'm completely joking or completely serious.

 

[Carolina4]

I’d say it’s like this...

$25k = Turd Logo
$213k = Silly Sales Presentation / Data to Sell said Turd Logo

 

[JGH 35]

If they really want to make a statement and have a logo that does not confuse us with So Cal, then simply do what Ohio St has done and call it THE USC.

 

[Bongsummers]

If they really want to make a statement and have a logo that does not confuse us with So Cal, then simply do what Ohio St has done and call it THE USC.

Or just SC. Maybe thrown in a palmetto tree since we are The University of SC.

 

[Dizzy01]

You might think it’s 230k too much but at least the school got something in return for the money. Compared to what they spend on the AD and Football coach this is probably a much better return on investment.

 

[Cock-Vader]

From what I've read that logo will not be used on anything related to athletics.

Thank goodness!

Not to imply that you don't but some of us care just as much about the University as a whole.

 

[lostcock]

I’d say it’s like this...

$25k = Turd Logo
$213k = Silly Sales Presentation / Data to Sell said Turd Logo

Maybe Ray Tanner sat in on this and it was:

$25k
$200k

And $13k in bonuses before the work was completed?

 

[Gradstudent]

Im sure whatever firm did this will be retained and get a 100K raise on the next project.

 

[rogue cock]

If they really want to make a statement and have a logo that does not confuse us with So Calhttps://www.youtube.com/watch?v=InjF8xj93LU, then simply do what Ohio St has done and call it THE USC.

Agree. And use TUSC for short...and introduce it with

 

[Bongsummers]

Maybe Ray Tanner sat in on this and it was:

$25k
$200k

And $13k in bonuses before the work was completed?

He was worried somebody might steal the firm away from us.

 

[rogue cock]

Maybe Ray Tanner sat in on this and it was:

$25k
$200k

And $13k in bonuses before the work was completed?

???? Since it's not to be used in the athletic department, why would you think Tanner had any input into it?

Just another reason to bash Tanner?

 

[bayrooster]

We get a new logo and Clemson gets a National Championship...

Eventually we'll come up with a logo that makes us world beaters in football.

 

[martwing]

Eventually we'll come up with a logo that makes us world beaters in football.

Maybe like Butch Jones crowned his sorry a$$ UcheaT team "champions of life", may be we will crowned "champions of logos"....oh wait, not with the cr@p we are producing.

 

[futuresnow]

As a longtime ad agency owner and digital director/producer, I am very upset that our university fell for and actually paid for this drek. Ray Tanner, this is on YOU. You and your marketing department have no clue.

 

[rogue cock]

As a longtime ad agency owner and digital director/producer, I am very upset that our university fell for and actually paid for this drek. Ray Tanner, this is on YOU. You and your marketing department have no clue.

Evidently, it wasn't done for the athletic department. Wrong scapegoat, if true.

 

[bayrooster]

Evidently, it wasn't done for the athletic department. Wrong scapegoat, if true.

There seems to be a concerted effort to "update" logos across the board, so the driving force could be at a higher level than the AD. Of course I'm just speculating like many others here.

 

[Bongsummers]

???? Since it's not to be used in the athletic department, why would you think Tanner had any input into it?

Just another reason to bash Tanner?

It was a joke.

 

[rogue cock]

There seems to be a concerted effort to "update" logos across the board, so the driving force could be at a higher level than the AD. Of course I'm just speculating like many others here.

https://www.wyff4.com/article/university-of-south-carolina-unveils-new-logos/25845499

COLUMBIA, SC (WIS) —

The logos for the University of South Carolina are getting a slightly new look.

University officials unveiled a new family of logos on social media on Wednesday.

According to the university, the formal logo was “slightly updated” while the marketing and monogram logos are new.

Officials have confirmed there won’t be any changes to the athletics logo.

Just before football season, the athletics department unveiled its vintage script logo that was previously used in the 1980s.

 

[Gamecockben1979]

Can’t wait to yell “U of SC, U of SC, U of SC” at games instead of “USC, USC, USC!”

We should do this at the first home game next season.

 

[Gamecockben1979]

I would LOVE to see the itemized invoice on how they spent that 250k.

99.99999% sure you’ll die before you see that

 

[martwing]

As a longtime ad agency owner and digital director/producer, I am very upset that our university fell for and actually paid for this drek. Ray Tanner, this is on YOU. You and your marketing department have no clue.

You have every right to be upset, but this had nothing to do with our AD and the athletic department.

 

[Gamecockben1979]

That has got to be fake news. Surely we don't employ the imbicilic morons that came up with that BS

Been doing it for decades. You really want me to list all the incompetent employees we’ve hired over the last 20 years?

 

[Gamecockben1979]

You have every right to be upset, but this had nothing to do with our AD and the athletic department.

We certainly deserve to know WHO. Someone should put their face with this logo.....

 

[martwing]

We certainly deserve to know WHO. Someone should put their face with this logo.....

It was no experiment, though. J.C. Huggins, an alumnus himself and director of brand strategy for the university, said the new academic logo is part of a broader “brand refresh” that will be rolled out later in the year.
There's plenty of info on the project and comments in other media outlets.

 

[Bongsummers]

It was no experiment, though. J.C. Huggins, an alumnus himself and director of brand strategy for the university, said the new academic logo is part of a broader “brand refresh” that will be rolled out later in the year.

Rut Roh.

 

[Gamecockben1979]

Rut Roh.

Underrated post of the year!