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Under Armour, USC's Apparel sponsor, sells horrifically offensive shirts

UA has removed the shirt and apologized. Does anyone have a screen shot I would like to see it so I could form my own judgement

Just googled it. I do not think UA wanted to offend but in grafting an iconic image of sacrifice and appropriating it like this feels like a trivialization.
 
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UA apologized and I'm sure they didn't mean to offend anyone. After finally seeing the image, I have to agree that it should have come down. The marketing department of UA needs a screening department
 
BTW, there is nothing sacred or historical at all about the "iconic" Iwo Jima photo. It was not a live action photo taken in battle. Rather, it was a rehearsed photo shoot, done for marketing purposes to sell war bonds. It was just a marketing poster. Nothing more.

The photo was a re-shoot, but it WAS taken during the battle. If not, why did at least 3 of those men die soon afterward? My Father was there with the 4th Marine Division. It took a month or more to win that battle.
 
The photo was a re-shoot, but it WAS taken during the battle. If not, why did at least 3 of those men die soon afterward? My Father was there with the 4th Marine Division. It took a month or more to win that battle.

You are right. Even Suribachi was not yet completely secure as there were still enemy soldiers in Suribachi tunnels to be routed out. This photo was taken pretty early in the battle. There should be no complaining about these details of PR, like when and which flag is in the picture or anything else. If you have ever been in battle, you know that nothing is ever as it seems and everyone's point of view is different from the others. Historians may make everything move along in linear fashion but that is not the reality of it. History is too important to be left to historians who invariably add their own point of view. Some US states have rewritten history to suit the personal prejudices of the current legislature and force the teaching of that version in the schools. I prefer to get as many individual accounts as possible and think that I get a more accurate view that way. Cant help adding my own POV but that is inescapable if you are a thinking person.

There are plenty of first person books to read and inform your own knowledge base.
 
Lighten up Frances. We paid you for your military service. Nobody owes you anything else. You are not "entitled" to dictate how a company conducts business.

It's called free enterprise.

You must be very young and must have no idea what the people I'm our military do for you and our country. Your attitude sickens me.
 
Under armour recognized the problem and has pulled it with great apologies to the military and those offended.
 
Similar items reminiscent of the Iwo Jima photo have been around for years. I don't see how someone can get upset about a basketball goal.
 
I compliment their form
I hate the military

...yup...
But I bet you sure like the freedom they secure and protect for folks like you!

As a Marine combat veteran, I am disappointed that a company like UA would depict the raising of the flag on Iwo Jima on a tee shirt as some guys raising a basketball goal. Apparently they are too, since they have since discontinued producing the shirt. They used extremely poor judgment and certainly probably never intended it to offend our soldiers, Marines, sailors, and airmen - just lack of judgment - period!

As for the original photograph being staged, those stating that need to brush up on their history. It was neither staged, posed, or re-enacted. It was the second flag that was put up, but that was because one of the commanders (maybe fleet commander or someone like him) thought that the first flag was too small and wanted one that was more visible. The photographer, Joe Rosenthal, almost missed the shot and only when he saw the raising about to take place out of the corner of his eye did he wheel around and hastily snap the photo. Here is a quote from Wikipedia about the event being staged - "In the following decades, Rosenthal repeatedly and vociferously denied claims that the flag-raising was staged. "I don't think it is in me to do much more of this sort of thing ... I don't know how to get across to anybody what 50 years of constant repetition means."[2] Genaust's film also shows the claim that the flag-raising was staged to be erroneous."
 
But I bet you sure like the freedom they secure and protect for folks like you!

As a Marine combat veteran, I am disappointed that a company like UA would depict the raising of the flag on Iwo Jima on a tee shirt as some guys raising a basketball goal. Apparently they are too, since they have since discontinued producing the shirt. They used extremely poor judgment and certainly probably never intended it to offend our soldiers, Marines, sailors, and airmen - just lack of judgment - period!

As for the original photograph being staged, those stating that need to brush up on their history. It was neither staged, posed, or re-enacted. It was the second flag that was put up, but that was because one of the commanders (maybe fleet commander or someone like him) thought that the first flag was too small and wanted one that was more visible. The photographer, Joe Rosenthal, almost missed the shot and only when he saw the raising about to take place out of the corner of his eye did he wheel around and hastily snap the photo. Here is a quote from Wikipedia about the event being staged - "In the following decades, Rosenthal repeatedly and vociferously denied claims that the flag-raising was staged. "I don't think it is in me to do much more of this sort of thing ... I don't know how to get across to anybody what 50 years of constant repetition means."[2] Genaust's film also shows the claim that the flag-raising was staged to be erroneous."

Many of today's youth do not give a crap about any of that. It's very sad.
 
There is absolutely nothing offensive about this at all. The USMC probably loves the advertising if it wasn't it's idea in the first place. Dang people get their undies in a bunch about stupid things these days. It's just a frickin T shirt.
 
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There is absolutely nothing offensive about this at all. The USMC probably loves the advertising if it wasn't it's idea in the first place. Dang people get their undies in a bunch about stupid things these days. It's just a frickin T shirt.

It's not the T shirt, it's the lack of respect on the t shirt.

You think people might get upset if UA started marketing t shirts in the south emblazoned with the Confederate flag?
 
I generally agree with the "lets try to be a little less sensitive and not so easily offended" crowd, but I will say this:

I am getting a little tired of athletes getting paid millions of dollars to play a game - and their apparel makers by proxy - comparing themselves to soldiers. It is a pretty classless thing to do.

In a broader sense, I agree that it has distorted our society's definition of masculinity.
 
https://www.underarmour.com/en-us/mens-ua-band-of-ballers-t-shirt/pid1254420

I am a recent USC Grad school, and, a three time Afghanistan Veteran. I saw this on Facebook in a veteran's page. It's the image of Iwo Jima where 6000 Marines lost their lives, and shown raising a basketball hoop.

I already sent an email to USC athletics. It's not a USC issue but it's a USC responsibility to end it.

it looks like UA got the message and pulled it. I am glad they did. it is disrespectful at the very least.
And thank you for your service, from an old Airdale Navy man!
 
Similar items reminiscent of the Iwo Jima photo have been around for years. I don't see how someone can get upset about a basketball goal.

Agreed, this is an overreaction. I think it's a stupid shirt to begin with but I guess I don't get that easily offended. If they pull the shirts then fine, but I don't think UA is unpatriotic or should be boycotted over this.
 
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If that's your attitude toward veterans you're an ignorant, low-life, scumbag SOB. No, their opinions don't count more than anyone else, everyone is entitled to an opinion. But without those that fought the wars you wouldn't the right to voice yours. And while the nation can't afford to pay vets money for life, we DO still owe them...we own them RESPECT.

Apologies to the mods if that crosses the line, but...
Thank you Sir
 
But I bet you sure like the freedom they secure and protect for folks like you!

As a Marine combat veteran, I am disappointed that a company like UA would depict the raising of the flag on Iwo Jima on a tee shirt as some guys raising a basketball goal. Apparently they are too, since they have since discontinued producing the shirt. They used extremely poor judgment and certainly probably never intended it to offend our soldiers, Marines, sailors, and airmen - just lack of judgment - period!

As for the original photograph being staged, those stating that need to brush up on their history. It was neither staged, posed, or re-enacted. It was the second flag that was put up, but that was because one of the commanders (maybe fleet commander or someone like him) thought that the first flag was too small and wanted one that was more visible. The photographer, Joe Rosenthal, almost missed the shot and only when he saw the raising about to take place out of the corner of his eye did he wheel around and hastily snap the photo. Here is a quote from Wikipedia about the event being staged - "In the following decades, Rosenthal repeatedly and vociferously denied claims that the flag-raising was staged. "I don't think it is in me to do much more of this sort of thing ... I don't know how to get across to anybody what 50 years of constant repetition means."[2] Genaust's film also shows the claim that the flag-raising was staged to be erroneous."

You are correct and I think maybe using the word staged was a mistake although I don't think it was meant in that literal sense. The point was that the famous photo was misrepresented to the public and, in that sense, it was staged. It is far more dramatic than the photo of the first raising and is probably why we know of it and have such a dramatic monument and story about the guys in the photo. I don't see any losers in this sequence of events. Anyway, its not possible to recreate the events even if we knew all the facts, which we can never know in a war situation. At least that has been my experience.

Like too many threads on forums, this one has been too often agenda driven.
 
Since 1945, the U.S. Military has been a mere pawn to weapons manufacturers and big oil. They fight for profit and not liberty and freedom. Sad that so many steeple don't see this.
 
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All, you can criticize UA all you want but the bottom line is they have and always will support the Wounded Warrior project. In fact, I have a shirt that UA put out that honors the Wounded Warriors and a portion of the profits goes to this program. I respect all of our Military Veterans and am thankful for their service to our country!!!! Was this a bad decision, maybe but UA has also done very good things in support of our military so let's not throw the baby out with the bath water because of this one incident.
 
Lighten up Frances. We paid you for your military service. Nobody owes you anything else. You are not "entitled" to dictate how a company conducts business.

It's called free enterprise.

Exactly. Apparently in afghanistan they never taught you how to put on your big boy pants and not get offended by everything. It was meant as a tribute.
 
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