Why is the final 4 not on CBS?

[pepsicock]

All those games on CBS and the final 4 is not. I don't get that move at all .

 

[jeff2001]

Agree I don't get it.

 

[chucktowncock]

big network ad revenue for the informative murder porn programs...

ncis, scorpion, 48 hours

 

[fightingcock103]

Originally posted by chucktowncock:
big network ad revenue for the informative murder porn programs...

ncis, scorpion, 48 hours

Well put.

 

[uscg1984]

Originally posted by chucktowncock:
big network ad revenue for the informative murder porn programs...

ncis, scorpion, 48 hours

Not buying that CBS's normal Saturday night programming beats the Final Four for ad revenue. Otherwise, why would they bid millions on getting the broadcasting rights for the tournament only to show the games from the first two rounds, some of which were pretty crappy matchups? Why wait until the games start to get interesting just to move it to the cable channel?

 

[zack#]

$$

 

[4thgengamecock]

I would guess it was part of the contract they signed with the NCAA a couple years ago. ESPN was on the cusp of buying all the rights, when CBS and TBS teamed up to air the tournament on four channels simultaneously. This deal was only possible because TBS provided three channels (TBS, TNT, and TruTV), and I would guess that a condition of their participation was that they get the Final Four. It's still a good deal for CBS, as they get part of the tournament ad revenue instead of none, and a great deal for TBS.