I'll start with 3 facts:
1. In 2014-15 we were 32nd in the nation in men's basketball attendance averaging 11,445 people per game. That's more than Texas, UConn, Wichita State, Oklahoma, Georgetown, and Villanova.
2. In 2014-15 we were 1st in women's basketball attendance averaging 12,540 people per game. We were over 1,600 people per game better than 2nd place Tennessee.
3. In 2014 we were 15th in the nation in average football attendance with 81,381 people per game. That's more than Notre Dame, Clempson, Wisconsin, Michigan State, UCLA, and Southern Cal.
The "best fans" label we got for football back in the 80's/90's/early 2000's also had a lot to do with the price of season tickets. I distinctly remember Mike McGee standing at a podium saying, "We have the cheapest season ticket packages in the SEC." Well, it was easy for grandpa to order 12 season tickets in the west lower on his Roundhouse membership when a season ticket was only $175. Back then everyone went (including some that didn't care about football and only wanted to be seen) because it didn't cost that much to take the whole family and look like a high roller at the same time.
Heck, I've read on this board in the past few years about guys dropping their Full Scholarship donation and 8 season tickets in the west lower because they couldn't afford to take their kids and grand kids anymore. What? That's half of the problem. Since when is it grandpa's job to take the whole damn family to Columbia for the day? I went to USC and have my own season tickets now. So does my sister and brother in law. Why don't you move those 8 tickets to the west upper and have your youngins pitch in $1,000 or $1,500 each? That would still be a heck of a lot cheaper than getting their own membership and tickets. If you'd rather go home and watch it on TV than move your season tickets to another section of the stadium then you weren't a real fan anyway. (Yeah, I said it.) You were only there to "see and be seen." I sit in the south upper and couldn't be happier. Could I pay more? Probably. Would I like better seats? Of course. Am I willing to double what I pay now? Probably not.
My dad is a RH donor and sits in section 8. He's been in since 1972. About 10 years ago he still had my ticket from when I was a kid just because it was cheap and it was convenient to always have an extra ticket "just in case." For some games he would use the extra ticket to walk out to the car in the farmer's market at halftime and drink 2 beers. When the price of it doubled, then tripled in just a couple of years he gave it up and now my parents just have their 2 tickets. He usually sold it for the bigger games to a friend and then most smaller games he just gave it away to whoever needed it.
Now that the tickets are priced correctly, several thousand of those "down in front" and "Hyman took my tickets" bitchers and moaners are gone. It opened the lower levels up (especially the west lower) to newer, younger donors with money. It also opened it up to newer, louder fans who actually watch the game and cheer. There will always be those Golden/Platinum Spur types who buy an extra ticket or 2 just for the hell of it but the days of 1/2 of the west lower being full of people who don't give a damn about the game are finally over.