The university will never admit it, but their actions indicate they are not dedicated to having a winning football program. Fans are becoming more aware of this too. Have you noticed the stadium is not packed to full capacity for many games now? The game might be listed as a sellout but the stadium is no longer packed. I attended nearly every home game during the Holtz and Spurrier years. Many of those years you had to be a Half Scholar club donor to receive season tickets to all home games.
USC top brass loves the money football brings in, but they are not willing to reinvest enough money to turn football into a winning program. A large majority of the huge SEC paycheck is generated by football, but it is being spent on many other things. What is our revenue share now? I think it is getting close to $75,000,000 per year. I know there have been some rules changed concerning NIL. Can the university use TV revenue money for the NIL fund? Rules or no rules the top SEC programs all ways will find a way to get what they need for a successful football program. The remainder of the conference teams are happy to win six games a season. I no longer can get excited about a 6-6 season.