we're all experiencing here (and everywhere else our logo(s) tend to "pop-up"), but there are 2 things IMHO that tend to distort (for the lack of a better word at the moment) a successful rebranding effort...
1.) The new brand/logo presentation method(s) and/or technique(s), and...
2.) The timing of the initiation of the rebranding procedure(s).
To be blunt, #2 there is what has so negatively affected this rebranding effort.
The announcement date and method(s), short of the occurance of a major national or regional disaster, the timing of our current rebranding effort COULD NOT have been initiated at a worse time than it has!!!
I'll rest my case in regards to any additional explanation - if you don't grasp my point there, then it doesn't matter as far as you're concerned!!
There ya have it, so feel free to have at it!!
Sincerely,
Gaim
1.) The new brand/logo presentation method(s) and/or technique(s), and...
2.) The timing of the initiation of the rebranding procedure(s).
To be blunt, #2 there is what has so negatively affected this rebranding effort.
The announcement date and method(s), short of the occurance of a major national or regional disaster, the timing of our current rebranding effort COULD NOT have been initiated at a worse time than it has!!!
I'll rest my case in regards to any additional explanation - if you don't grasp my point there, then it doesn't matter as far as you're concerned!!
There ya have it, so feel free to have at it!!
Sincerely,
Gaim
