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How do you just keep losing to the same teams every year

Look at OU. They lose to Texas and Stoops is out as DC. We lose to UK, A&M and Clemson 5 years in a row and he needs 2 more years. I'd love to have an AD and football coach say "to hell with it" and do whatever it takes to win. But the country club/cocktail party culture around this program would never allow that to happen.
 
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