Name,image,likeness closes gap or widens it?

[RoosterBooster1]

It is- but again, how many companies located in Miami or NYC- or wherever said business owner who may also be a ND fan is located- will pick a college played at ND to rep their brand over say a pro player from close to their location? You think the WR for ND is going to move the needle advertising like a local restaurant chain or something in the Miami area? I don’t. It would be a waste of money and time. They might buy the player’s t-shirt off a website or something but I just don’t think most college athletes have the national appeal to get these big wins from NIL, so those schools in small markets may be at a bit of a disadvantage ven if they have wide spread fan bases. Who knows… 🤷‍♂️

ND athletes will not suffer, I don’t think many understand how important that school is to a huge subsection (Catholics) of the National population. It’s the reason ND could command It’s own National TV package for all games to be televised nationally, not locally…..the entire nation gets to see every single ND game. Name one other school that can say that. Their market is huge. The ND players will have access to that market.

Watch how it unfolds, especially via the social media outlets, but also with any company or corporation that has any connections or loyalty to the Catholic organization. Their market is not only bigger than almost all, it’s big in every state. Check out National merchandising sales for college gear. You can buy ND stuff/apparel in almost any mall in the country, and online sales for that stuff are always off the charts. Add in every Catholic affiliated online site where sales are available and the numbers dwarf any local or regional market most schools live in.

Radio, media and TV opportunities? They reach Nationally again, not locally.

 

[Gamecock Lifer]

ND athletes will not suffer, I don’t think many understand how important that school is to a huge subsection (Catholics) of the National population. It’s the reason ND could command It’s own National TV package for all games to be televised nationally, not locally…..the entire nation gets to see every single ND game. Name one other school that can say that. Their market is huge. The ND players will have access to that market.

Watch how it unfolds, especially via the social media outlets, but also with any company or corporation that has any connections or loyalty to the Catholic organization. Their market is not only bigger than almost all, it’s big in every state. Check out National merchandising sales for college gear. You can buy ND stuff/apparel in almost any mall in the country, and online sales for that stuff are always off the charts. Add in every Catholic affiliated online site where sales are available and the numbers dwarf any local or regional market most schools live in.

Radio, media and TV opportunities? They reach Nationally again, not locally.

I am not saying they will suffer- just that it will be different in different markets. I understand the national reach of TV and internet- my point that I am making is the national brands will likely continue to gravitate towards national names like pro players and only the biggest stars in college with the most visibility will get those deals… Again, I ASSUME- nobody really knows how this will work out yet and how it will impact one team over another- we likely won’t know that answer for years.

 

[USMCatFan]

In case you were curious. A couple things UK is doing regarding NIL...



BBNIL

BBNILHQ

The Kentucky Road

Obviously, the first two links are directly regarding NIL. The first, is video showing athletes what UK's Media Dept (Athletics) can do for them. The 2nd, is supposed to be a toolbox for everyone (businesses, boosters, athletes) relating to and using NIL. It also tells fans and boosters what they can and cannot do.

"The Kentucky Road" is the new name for UK's "4 For 40" Program (4years of investment for 40 years of return). Stoops originated the 4 for 40 program for UK Football shortly after he got to UK. Mitch Barnhart (UKAD) liked it so much that he developed it for the entire athletic department.

 

[Harvard Gamecock]

I have always thought if USC uses it wisely and timely they could outsmart some of our opponents to get the recruits we want and need to pivot our program to a much higher level.

I have yet to see this play out under the old rules, I'm not encouraged this will happen under the new rules.

 

[viennacocks]

Last I checked they had an NFL team in Nashville….

My point. Most knuckleheads like me struggle to remember Nashville is an NFL city.

 

[uscnoklahoma2]

You'll see So Cal, Texas, ND, and Oklahoma back in the saddle now. The sleeper will be Arkansas. Its not good for us. Remember we just piss off our biggest donors.

 

[Cjbened]

Yep. But we won't have the cash flow to compete with the rich schools. That being said, I don't think Clemson will either.

And even if there are some type of rules to limit how much a player gets, it's will now be basically unenforceable. No way anybody will be able to check how much they get and who they are getting it from. They can't even do it now when nobody is supposed to be paid anything.

Amateurism is dead.

My argument to this... if you're paying substantial money for guys each recruiting cycle, at some point you hit a wall in terms of depth/playing time.

Yeah these kids want money, who wouldnt...but if you're at a talent level where someone is willing to pay you a substantial amount of $ to come to a school, I'm guessing you're not going to enjoy your time there if you're on the bench behind a guy getting paid just as much (and you can leave just as quickly to get that money somewhere else).

For this reason, I absolutely think this favors programs like south carolina who can offer immediate playing time & opportunities to be "the guy" that businesses will be attracted to. However, I still think winning and playing on the big stage (i.e. CFP, primetime games, etc.) will be incredibly important to being able to retain guys.

 

[mauze1]

Why does this remind me of conference expansion where the #1 selling point is the size of your tv market?

I don’t know exactly when it happen, but TV and TV markets. is what it’s all about now.

 

[GarnetBeamer]

It just doesn't really change anything fundamental. Those schools that are already funneling money to recruits will just use the NIL to do it now.

 

[mauze1]

I think NIL will benefit teams in bigger cities more. How many viable businesses with substantial resources are there in “South Bend” Ia for instance? Will some wealthy business owner who is a fan of ND but lives in Miami or LA think that using a player for ND will help him promote his brand?

This is not going to be funded by donations to the schools being funneled to players, this is still going to be driven by decisions around supply and demand and what a business owner feels is good business… Sure- some will use it as a way to help their schools lure recruits. I just think the teams in bigger markets with the bigger/more wealthy fan based will benefit most.

With that said, if I am right- it could hurt clemsun being in cow town with limited resources and a much more regional fan base than a team like Miami for instance… Or even compared to us. Columbia is WAY bigger than cow town, growing fast we have many wealthy business owners who would love a nice tax advantaged way to pay for better players to come here!

In the bigger markets some will be competing with pro sports players. Don’t forget, Clemson has great support in Columbia as well as the whole state of SC.

 

[Wedge Antilles]

This will likely widen the gap. And yes, schools in areas with big businesses will probably do better. What you will see though is people taking massive advantage of the fact that there is no cap. A T. Boone Pickens type will just say I will pay every player 25k (I am just making up a number here) to advertise for my company. Eventually some of the have nots in a conference will say we need to put some kind of "cap" (yes, a salary cap) on how much players can get from NIL. The players will then unionize, which they are now allowed to do, per a case from about 6 years ago settled in the courts and with the NLRB (https://www.sbnation.com/college-fo...lege-football-players-union-northwestern-nlrb). And then this will start to be collectively bargained and the difference between college and pro sports will be seemingly impossible to decipher.

 

[rogue cock]

Big cities have more competition. Do you want a Chicago Bears QB promoting a product or a player from Nothwestern?

It benefits teams in relatively big markets that don't have professional sports teams. For example. Ohio State in Columbus or even Vandy in Nashville. They do have hockey but...

Columbus, Toledo, Akron and Dayton are all bigger that the biggest city in SC....and Cincy is every bit as much a college sports town as a pro town (except for the Reds). Cleveland/Parma are the only big pro football cities. TOSU will do very well.

 

[rogue cock]

My gut tells me the NCAA is not going to relinquish the absolute power to claim certain actions are “impermissible” even under a new code of ethics. If there’s one thing they enjoy, it’s flexing their muscle and lowering the boom on the little guy just to prove to everyone they’re still in charge.

Don't think that it's they enjoy it....more in that the whole framework of amateur athletics at the college level was built upon it and allowed it to become the success it has and they want to preserve it. This new code just may be too much to overcome.

 

[rogue cock]

Set up a law to determine financial limits of what an individual can make in an open market environment ??
In a capitalist society ?
In a word NO.

Agree...no limits will be set.

This article on the USOC will be the ultimate determination, because this is on a much larger scale than what the USOC has experienced and a much easier target. This has been a discussion in tax law circles ever since the USOC began allowing "non-amateur" players to participate....the new playing field for the NCAA is on a much larger scale than the USOC and will come under even more scrutiny.

Why is the US Olympic Committee a Nonprofit? - Non Profit News | Nonprofit Quarterly

As the Paralympic Games draw to a close, we examine the position of a Forbes columnist who questions the tax-exempt status of the giant sports organization that organizes the United States’ presence at the Olympics.

nonprofitquarterly.org

 

[lowcountry_cock13]

Anybody figured in the mega churches that can pay a player for a speaking engagement at a church. Guest speakers at some churches do quite well and what is defined as “speaking” other than a meet and greet with congregation?

 

[USMCatFan]

NIL won't close the gap. Expanding the Play-Off won't narrow the gap.

Just like creating the BCS didn't close the gap.

Manufacturing the Play-Off didn't level the playing field either.

I ask you guys. Have you felt that any of those things really helped you?

The Play-Off has been around for 7 years.

UK and SC have both had an "Avenue to the Play-Off" for that entire period. Have you noticed anything different?

'Cause I haven't.

For the vast majority of athletes, they will be lucky if NIL amounts to as much as a "side hustle".

A select few will make a pile of cash. Those will be the ones that have a marketable talent or a marketable personality. It won't be based on the team that they were recruited to or the city that it is in.

When the dust settles from all of this. The teams (Bama, OSU, UGA, etc.) that lead recruiting before will still be the ones raking in all of the talent.

 

[section2cock]

Ohio State and Notre Dame may very well come out of this as the big winners. Ohio State because Columbus is a big market with very little pro competition. Notre Dame because of their national following. Texas may too since Austin is big. The losers will be the pro town teams such as Southern Cal, Miami, Wisconsin (Green Bay nearby) etc. Pro athletes will always trump college athletes in the promotional and advertising world in their respective cities. Clemson won't do well in this scenario - too rural.

 

[USMCatFan]

Ohio State and Notre Dame may very well come out of this as the big winners. Ohio State because Columbus is a big market with very little pro competition. Notre Dame because of their national following. Texas may too since Austin is big. The losers will be the pro town teams such as Southern Cal, Miami, Wisconsin (Green Bay nearby) etc. Pro athletes will always trump college athletes in the promotional and advertising world in their respective cities. Clemson won't do well in this scenario - too rural.

People are still getting too hung up on population centers. The Internet has no "City Limits" or boundaries. For NIL regarding sports figures what is going to matter is fan passion. Not, how closely packed people are in a locale.

As I've posted before, the number of college athletes that see generational wealth accumulated from NIL is going to be really small. Probably smaller than the number of college football players that get drafted into the NFL.

For all the rest, it's going to be a side hustle for some pocket change.

Being a scholarship athlete isn't going to be enough to generate much income for most of these kids. There are a few exceptions. Bama's 3rd string RT and Long Snapper will probably be worth a couple of thousand dollars. Is that about the metropolis if Tuscaloosa or the fandom for all things Crimson Tide?

Other than the outliers like Bama. It comes down does a kid have a marketable talent or a marketable Internet personality/presence.

 

[Harvard Gamecock]

Ohio State and Notre Dame may very well come out of this as the big winners. Ohio State because Columbus is a big market with very little pro competition. Notre Dame because of their national following. Texas may too since Austin is big. The losers will be the pro town teams such as Southern Cal, Miami, Wisconsin (Green Bay nearby) etc. Pro athletes will always trump college athletes in the promotional and advertising world in their respective cities. Clemson won't do well in this scenario - too rural.

I'm going to disagree on these two schools. SoCal and Miami are both national brands, and won't have to depend on the locals to hawk local business. (BTW: as discussed in another thread UM already has a NIL donor contributing 500.00 per month for every scholarship player. )
I can't comment on WIsky as I don't have enough knowledge of fan base loyalties.