Most players will never make it to the NFL. According to NCAA statistics, 1.6% make it to the NFL from college. That means that those who receive a scholarship already have a leg up on the rest of society. Out of 19 million students enrolled in college only 2% had a full ride scholarship last year. In a US News article, a prospect father
Mesa Sr. says it was made clear “It’s a job” during the recruiting process and then for maintaining a scholarship. "They're paying for your education. They're paying for your food, room and board and everything else. Something is expected of you. You're going to go out and perform on the football field, but you're also going to be a person of character. You're going to be a good ambassador of the school."
There is your value and payment that 97% of society don’t get because they are good athletes. Bleacher Report in 2012 has an article outlining what a scholarship football receives. The average D1 scholarship is around $43,000 per year. This does not include harder to quantify expenses (health coverage, insurance policies, training staff, tutors and tutoring centers, state of the art facilities compared to other students, clothes, equipment, etc).
Have you heard of the NCAA Student Assistance Fund? In August, 2010, according to the NCAA
website, a total of $53,946,000 was sent to Division I conference offices to provide direct benefits to student-athletes or their families with unmet financial needs as determined by conference offices(that was scheduled to increase 13% per year).
Most players get a Pell grant of @ $6,000 per year to be used as they please without having to pay it back (depending on family situations).
How do you quantify the "job interview" that players get for performing 11 or 12 times a year in front of the hiring decision-makers in their chosen profession? A computer science major doesn't get that visibility.
Last but not least, what impact does the student-athlete scholarship have on future earnings? Study after study has proven that even
some college education leads to higher wages in life.
The difference in my thought process is I would be willing to let players receive profit sharing from Championship games and bowls (though they should be structured much differently). If you want to add in financial incentives for MVP’s, Heisman, best at your position (ie. Belitnikoff trophy), Academic all- American, All-American, etc.,,
A structure like this would help keep players from opting out if voting for these were after the bowls and championship game. By opting out most are loosing potential long term income because there will come a time for life after football. The average NFL career is 3 years. The average life expectancy is 78 years in the US. So, if you say most go to the NFL at 22 years of age and are out by 25. Average age of retirement is 67. That leaves 42 working years that they will have to work at something other than the NFL.
A scholarship athlete is already given a huge financial investment. Let’s not cheapen it by “paying them”.