Everybody wants to be a contender every year, but the reality is it probably won't happen in football for the obvious reasons stated by many times before. (Too many teams in the league with more resources, a larger in-state recruiting base, etc). It doesn't mean USC can't do it from time to time, but those schools with more resources aren't going away so it's not likely that you will consistently beat them in those areas.Successful by our standards is winning 6 games a year. It’s like we’re comfortable at the mediocre - decent level and don’t expect more that that. I’m ready to become a contender for the SEC East every year. Beamer might work out, but he was a huge gamble. There is no evidence that he can get us there. Hope I’m wrong.
Spurrier gave USC hope, but it also took him 5 years (and some fans were ready to show him the door after 2 or 3 years). Spurrier is one of the greatest coaches of all time and he still never won the SEC at USC. That's how hard it is.