That stuff would be easier for older folks to figure out if they'd break that up into shorter paragraphs, for starters. Anything with more than two sentences in a paragraph and I start dozing off.
And, I think this is pretty much a crock of hooey.
Each athlete is sure to perceive each school uniquely, but the masses will come to a general sentiment on which school is better than the next. It is absolutely critical for a college football program’s brand to be perceived ahead of its competition by the majority of high school athletes--or at the very least, the majority of high school athletes in a desired segment of the high school athlete population. Jeremy Darlow spoke to us about this dynamic, and shared: "Few brands reach omnipresent levels in which they can be all things to all people, which plays into a team’s favor. If you can identify the brand space that is genuinely unique to your program, you are instantly #1 in the country for that idea."
Here's a thought. Win games, look good doing it and get players the opportunity to get what they want in return for their talents -- whether that's an education, a shot at the NFL, getting laid and/or paid, whatever ....