That was back when Dr. Palms was president. He pushed for THE USC. It didn't get much traction though, maybe because we aren't Ohio State.Wasn't the University going that direction at one time. I remember a campaign regarding "The University of South Carolina." If so, we should've stuck with it, it has work for The Ohio State University....though they weren't able to trademark the work "The."
I happen to like UofSC. It sounds good to me. But most of the time, I just refer to us as South Carolina.