Meh, he's just another dude that found out if pander to the most basic people on either side of the aisle they will make you a bunch of money.
The key to cable news, podcasts, talk radio, etc- is to tell your audience 90% of what they want to hear, what most of them already believe, and reinforce those beliefs- no matter if they are conservative, liberal, libertarian, Clemson fan, Gamecock fan, Georgia fan, etc...
Then tell them about 5% of what they don't want to hear to make them feel like you aren't pandering to them. That way the audience can turn off the show and tell themselves "Hey, I didn't agree with everything so I am keeping an open mind" because everyone wants to tell themselves they have an open mind on some level - even if they really don't.
I'm not saying anyone can do it. But I am saying it doesn't really take that much if you hit on the formula and just just enough noise to get an audience.
If I ever find a cable news host, talk radio, podcast, etc that tells me 50% of the stuff I don't want to hear in a challenging, intellectually honest way, consistent manner, that will be the show I listen to because that's what I enjoy. I like learning new things, and I like honestly and fairly testing what I know and seeing if it stacks up
I detest listening to hosts that tell me 90% of what I already believe or think I believe. So boring and mindless.
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