I am not a marketing expert nor do I keep up with trends. Just by observation I see the Tiger logo on so many vehicles. Somehow Clemson has become known for their logo. It is a world of monkey see monkey do. I am not buying that there are so many fans. I do not believe that a 13 year old girl is a dedicated Clemson fan. Driving around it is evident that the brand has taken a life of its own. Clemson must be drowning in revenue from all this. First you have the coach straight out of Mayberry, and of course the glamour of winning. Clemson has developed a sort of cult of personality. Maybe I should stop paying attention but it’s next to impossible. I can’t wait til these people go back into the woodwork. May be a while.