NFL ratings took a dive and then rebounded as they distanced themselves somewhat from the kneeling. It'll be interesting to see what effect, if any, their full-on embrace/endorsement of it has on their ratings. People may be so starved for sports it won't matter.
People have also learned that they can live without sports. I know I have. I fully expect the kneeling to occur at sporting events en masse this fall. And it'll be no problem for me to continue enjoying the great outdoors and tending to projects around the house.