A cap doesn't have to be agreed on by anyone. The word "cap" doesn't imply everyone has to agree. That's your own definition. Your office cap has no bearing on the office next door. They likely have their own cap- it could be $15 or $200 dollars or anything they choose.
Every school has their own cap- the max they are willing to spend. Their cap doesn't impact anyone else.
This is not the NFL. There is no collective bargaining or a union in place. There is no AGREED upon cap in college. But there is a cap- self imposed ones by the schools and collectives themselves. Players have ZERO reason to agree to a system that imposes some arbitrary maximum amount without having their own bargaining rights or union.
I am not a government employee.
you are confused. You have a bad habit of inserting your personal definitions into scenarios. Then you confuse yourself, but you post it like your personal definition matters. It doesn't.
Of course, it's a free market. It's a free market for the players and the schools. Players have the power. They get courted, they get offers on the open market, and they can pick what they think is best. Good for them.
your example of a car dealer spending money on a player is the free market. Nothing about the free market says the business has to make a profit. Nothing about "free market" requires a business to make a good decision. Car dealers and businesses have every right in a free market to make bad business decisions for any reason they so choose.
The simple act of spending money on a player so they can see their team do well with no chance to recoup that money in sold cars is an example of the free market. Businesses make terrible, money losing decisions all the time in free markets, in advertising, in all sorts of things.
but most importantly, it's a free market for the players- and they are the ones who count. Their services are bid on and the player gets to select what makes most sense for their situation.
NIL has created a messy, lawless recruiting marketplace, but that has always been true in college football. Suddenly, the sport is, for everyone, what it’s always been for the people in charge: a business.
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