No Carolina fan can deny that the University of South Carolina football program has never been a recruiting juggernaut. That's never in the history of the program. The Athletic Department could suddenly stumble into a gold mine to put us on par NIL-wise with most teams and, we still would not recruit as well as most teams in the SEC. Our greatest coach ever, Steve Spurrier, averaged a number 8 conference recruiting ranking while at South Carolina in the then 14-team conference. And Spurrier had a magnetic reputation, yet still averaged at the bottom half of the conference. And that is PRIOR to the NIL era. Anyone who thinks that will change is fooling themselves (I'd love for it to change). Why won't it change?: 1. We are in a relatively small state; 2. we share this small state with a national powerhouse, Clemson; 3. our conference competition is loaded with programs who have won national championships (Georgia, Florida, Alabama, Auburn, Tennessee LSU) in the past 25 years, with some of them (Georgia, Florida and Tennessee) no more than a 6 hour drive away and 4. Adding traditional, national powerhouses Texas and Oklahoma makes it even more difficult for us.
Yes, absolutely, let's try our best to recruit the best players possible. Let's do whatever it takes legally to do that. But, at the same time, as fans, let's be realistic and realize that we are usually going to be in the bottom half of the SEC player talent-wise for the reasons I have given. As Steve Spurrier would say: It is what it is.