That's curious wording. Why do you think people won't like new and better technology? Sure, there are the Amish and a few other "weirdos" who haven't embraced most of our society's technology, but there aren't large swaths of the public remaining who have to be convinced of the advantages of air conditioning, the internet, automobiles, etc. Why would you think Americans won't embrace a new consumer product that does everything their old product did, perhaps even better, while also saving them money? In the 1960s (and even as late as the 80s), there were plenty of people who said they would never buy a Japanese car, but you won't find too many of those folks today. Nobody told them they would own a Japanese car whether they "liked it or not." Turns out, just about everyone has come to the conclusion, entirely on their own, that Japanese cars are just fine, maybe even superior, to American ones. They liked them, period.
"The like it or not" angle that we seem to hear so often when it comes to electric vehicles does nothing but put people on the defensive against them. When people decide it's a better product for them, you won't have to force it on them.